ProductHunt

Share and discover new products everyday

Introduction

ProductHunt: A place to launch and discover new tech products

Product Hunt is an online platform that serves as a launchpad for new tech products and services. It is a vibrant community where makers, entrepreneurs, and innovators showcase their latest creations which can be software, hardware, apps and more.

Users can discover a wide range of innovative products which user can upvote and comment on, helping creators gain visibility and valuable feedback. It also features a daily leaderboard highlighting the most popular products.

It has played a pivotal role in the startup ecosystem, connecting early adopters, investors, and product enthusiasts with emerging companies.

Always fresh: New ideas and products every day

- Try the trends: Be the first to test out cutting-edge technology that's trending right now

- Upvote your favorites: Your vote helps the most interesting ideas stand out

- Follow your interests: Explore collections of apps and tools for topics you care about

- Friendly feedback: Share your thoughts and experiences directly with the makers

- Meet the people behind the products: Get inspired by stories, Q&As, and AMAs with makers

- Nerd out: Create and join discussions with other tech-lovers in the community

Ideal Customer Profile (ICP)

ICP	ICP 1	ICP 2	ICP 3
ICP Name	Guarav	Divyesh	Parth
ICP Role	Founder	Marketer	Tech Enthusiast
Demographic Details
Age Range	30	23	29
Gender	Male	Male	Male
City	Bardoli	Baroda	Ahmedabad
Country	India	Canada	India
Education	M Eng Software	Diploma
Employed	Yes	No	Yes
Marital Status	Married	Single	Single
Kids	No	NA	NA

Industry/Role/Organization Details
Industry	Information Technology	Information Technology	Information Technolgy
Role	Foudner	Web Developer	Product Manager & Founder
Organization	Twinr	ComperaStore	PaySafe
Organization Stage	Growing	StartUp - Pre Seed	Growing
Technology Usage	Teams, Office 365, SQL Server, Visio, Confluence, Zoom, Calendly	Google Analytics, CRM, Mailchimp, Power BI, Google Ads, Calendly, Keyword Planner	AWS, Azure, Office 365, IntelliJ, Postman, VsCode, Oracle, SQL Server, ClickUp, Jira, BitBucket, Gitlab, Jenkins, Java, Python, SpringBoot, Angular, TypeScipt
Looking to change career?	Yes	Yes	Yes
Team Size	12	8	10

Personal Interests
Social Media Preferences	Instagram, Facebook, LinkedIn, Reddit, Whatsapp	Instagram, Facebook, LinkedIn, Twitter, Snapchat, Reddit, whatsapp	Facebook, LinkedIn, Instagram, Snapchat, Twitter, Whatsapp
Other apps frequently used by you	Banking Apps, Investment Apps, YouTube, Whatsapp, Google Maps, Uber, ProductHunt	Slack, Discord, Whatsapp, Telegram, Teams, Banking Apps, Uber Eats, Uber, Spotify, Youtube Music, ProductHunt	Shadi, Slack, Teams, Banking Apps, Uber Eats, Google Maps, Youtube, WeBull, Stock Market Apps, Whatsapp
Hobbies	Cricket, Reading, Travelling, Learning, Instagram Reels	Adventurous activity, Netflix	Movie, Netflix Guy

Product - ProductHunt
How did you hear about ProducHunt?	Friend	Social Media	Friends
Do you use mobile app or producthunt website?	Mobile App (Mostly), Website	Mobile App	Mobile App
How frequently do you use ProductHunt?	Everyday (Mostly)	Every time when I am planning for ProductHunt Launch (weekly)	product launch rarely
Longest producthunt daily usage streak you have or had?	100+	34	20
User Type [Investor, Founder, Marketer, tech savvy]	Tech Savvy	Marketer	Tech Savvy
What is your goal/objective for using the ProductHunt?	Identify upcoming products and get early access. Also at times my goal was to launch the product, Twinr, I was working on.	Launch product and get support during PH launch, Discover new products	Launch product and get support during PH launch
What feature do you use most?	Upvote, Comment, Discussion, Product Listing	Upvote, comment, Discussion	Upvote, comment, Discussion
What type of products/services are you interested in discovering or promoting on Product Hunt?	Technical Products mainly no code platforms	AI related, No Code	No Code
Did you launch your product on ProductHunt?	Yes, Launched Twinr 2 times and became #1 product of the day	Yes	Yes
Why do you launch on ProductHunt?	To get early adopters and get their feedback about the product. Also to increase the reach to the audience	get exposure to huge tech savvy community	Get support from community
Part of ProductHunt communities	Yes, I am part of producthunt communities across various platforms Whatsapp, LinkedIn, Slack, Discord, Facebook, Reddit etc	Yes, I am part of different PH communities	Yes
Where do you promote your producthunt launch?	All social media platforms	Social media platforms especially LinkedIn, Twitter	Social media platforms
Which social media platform brought most traffic on your launch?	LinkedIn	LinkedIn, Facebook	LinkedIn, Twitter
Do you run paid campaign for ProductHunt?	No	No	No
Why do you like ProductHunt	It's best for founders in early stage since launching is free, easy, and easy to get early adopters who provides valuable feedback about the product	Most recent products can be found on PH; community, networking	Discover variety of product, popularity, competitors
Why you didn't like ProductHunt	I don't have any reason for not liking ProductHunt	Not applicable	Not applicable
Satisfaction with the ProductHunt	9 out of 10	9 out of 10	8 out of 10
Did you refer ProductHunt to others?	Yes	Yes	No
Pain Points/Challenges you face with ProductHunt	Getting support request from founders on social media, but when I click on the link it opens into browser instead of mobile app and asks me to login, which is frustrating. Getting too many support request from other marketers and founders some times on social media platforms and emails is frustrating some times.	I can not export list of people who supported my launch, and add to my list. It's manual which is cumbersome	I am using the producthunt when my team is launching the product I am working on. But I get too many support request on social media from marketers getting support for their product. It's annoying
How important is ProductHunt for you	It's very important since it's free, and provides largest community of people who can provide feedback and use your product	Very important for iterative launches of the product	Not really important; it's good to have not must for me

Relationship with Money
How do you spend your money?	Utilities, Travel, Business expansion	Utilities, Restaurants, Travel	Utilities, Restaurants, Travel
If you have launched your product, What was your budget to launch your product?	My budget was 0	$3,000	Never launched any product
Would you pay ProductHunt if they start charging money to use it?	Not at this point. But I was a founder and had to launch the product, I would pay reasonable fees.	Not really	No
Would you launch your product on ProductHunt, if it cost you money?	Depends on the charges, if they charge too much I won't pay	Depends on the pricing and my company budget	No

General Product Sense
What other platform do you use to discover new products?	AppSumo, and other life time deal platforms	Capterra, Gartner, G2 etc	Google Search
What are other platforms where you launch your product?	AppSumo, Betalist, Hacker News, Indie Hackers	AppSumo, Indie Hackers	No

Competitor Research
Do you know any competitor of ProductHunt?	I don't see any direct competitor who is close enough to ProductHunt but there are couple of platforms such as BetaList, AppSumo, Indie Hackers where one can launch the product	BetaList, familiar with few LTD platforms such as AppSumo, DealMirror	No
Would you choose competitor product, if ProductHunt charges money?	Yes	No	Depends on pricing and value proposition

Based on above User Interviews and ICP Identified; I can say that ICP 1, ICP 2, and ICP 3.

Define User Goals and JBTD

Goals	ICP 1 (Founder)	ICP 2 (Marketer)	ICP 3 (Tech Enthusiast)
Problem Statement	Founder founds it hard to find beta tester for the product who can provide genuine feedback Hard to find community Launching a product is expensive Hard to get traffic to website	High customer acquisition cost Marketer finds it hard to bring traffic to the website High marketing efforts	Difficult to find new products Hard to find and connect with founder and product team Need to get early access to products with high potential Stay up to date with the tech trend
Functional	Product Market Fit Validation, early feedback, and exposure to mass audience at minimal cost	Get more traffic to product website, and run successful product launch campaign and brand awareness	Discover new tech product and follow technology trend
Personal	Get the product in front of community by performing official launch, that makes it available for public use	Achieve his OKR with the marketing product launch campaign	Get early access to innovative products and enhance knowledge and skills
Financial	Reduce customer acquisition cost to get early feedback from tech community	Reduce Customer Acquisition Cost and increase revenue (MRR, & ARR)	Get early access to products, acquire skills, and increase market value or get growth in terms of salary or increase efficiency
Social	Brag about Product Launch's success "Product of the Day/ Product of the Week/ Product of the Month" and use it as a social proof	Brag about product hunt launch marketing campaign success and increase personal brand awareness as well as company brand awreness	Brag about new skills, and technical trend awareness in front of friends or colleagues to increase social standing and personal brand increase

Validate these Goals

Questions	ICP 1	ICP 2	ICP 3
Why did you chose ProductHunt (PH)?	As a founder, PH is the best platform to get early adopters, product feedback at absolute minimal amount of time and money	As a marketer, I decided to go with PH since I was already aware of the platform, so I chose it since it's free, and you get huge traffic in 24 hours of launch and it continuous following days tool	As a Tech Enthusiast, I was aware of the PH where I can find new and upcoming products and stay up to date with the tech trend
What was your goal with PH?	Launch my product, get feedback from early adopters and tech savvy people	Launch product with minimal cost and reduce customer acquisition cost (CAC)	Discover new product and keep learning new products and skills
Did you achieve your goals with PH?	Yes, I did achieve my goals since I got huge traffic on my website, and also recognized as a product of the day, product of the week which brought continuous traffic	Yes, we did fairly well with the launch. We got good amount of traffic on website and new leads	Yes, I did achieve my goal with the Product Hunt and learnt about new products every day

Onboarding Teardown

Product Hunt Teardown: https://docs.google.com/presentation/d/1HtJEc6XODYUwPw6ZeEfUYoVYDa1W8EBT/edit#slide=id.p1

Activation Matrix

1️⃣ Metric: A user completes 7 days streak

💡 Hypothesis 1 : A user is most likely to get dopamine effect upon completing 7 days streak, which means user is making a habit and keep coming back to platform everyday.

🤔 Reasoning: The user joins product hunt and continues using product hunt for 7 days for completing JTBD. PH has implemented a feature which shows leaderboard, people with highest streak, and once a user completes 7 days, he would feel the need to continue the winning streak. PH recognizes this winning steak and let user feel AHA moment or delight. A user is more likely to continue coming to PH.

2️⃣ Metric: A user start following 50 people or more in 7 days

💡 Hypothesis 2 : A user will be more connected with the platform if he gets more feed from the people he follows and stay engaged on the platform.

🤔 Reasoning: It's one of the core value proposition of PH where user can connect with the product founder and team, also when user start following more people on the platform, his experience increases on the platform since user will be more engaged with the activities from the people he follows. The more personalized experience on the platform, the more likely user will coming back to PH.

3️⃣ Metric: A user creating 2 discussions in the community within a week

💡 Hypothesis 2 : A user creating 2 discussion in a week will bring more possibility of engaging with other people and he will find PH more useful.

🤔 Reasoning: It's one of the core value proposition of PH where user can create a discussion and like minded people can share their opinion and feedback. Also it's a great place to learn from other community members. Hence, if a user is creating 2 discussions, he is more likely to keep coming to product hunt to get support/feedback from other users. It's very collaborative and supportive community.

4️⃣ Metric: A user upvoting 7 products in a week

💡 Hypothesis 4: When user upvotes 7 products in the week, he fills more fulfilment and achieved his JTBD since he found the product useful or interesting hence he upvoted.

🤔 Reasoning: When a user upvotes 7 products in a week, he is more likely to keep coming to the PH since he feels helping other founder and support their product. When founder or someone from their team thanks the user for his support, it gives dopamine effect and user keeps on coming to the platform. Upvoting a product is fairly straight forward, and doesn't even take a second.

5️⃣ Metric: A user provides at least 2 feedback for the other founders product in 2 week

💡 Hypothesis 5: A user testing out 2 products in the week and provide feedback to the product team and founder and gets appreciation from the product team for detailed feedback

🤔 Reasoning: Giving a feedback to other founder takes some time since a user has to review the copy, the product and provide feedback. It takes lot of time and effort from the user. Even though this, if a user provides feedback to other founders, it's validation that the user really is tech savvy and loves to provide feedback to the founders regarding their product. This increases the likelihood of that user coming back to PH. When founder appreciates the effort and feedback of user, it gives the user good feeling (dopamine) that motivates user to continue doing that.